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BRANDS

See below for a complete brand list in alphabetical order. Please note that some links are inactive at the moment and more information will be added to the brands shortly. Not all brands are being distributed to all markets so check for flags below the logos for detailed information on where we ship each brand. 

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ACE TRUCKS

Founded in 2006 by Joey Tershay, Ace Trucks benefit from over 50 years of combined skateboard truck design knowledge. Partner Steve “Shrewgy” Ruge brings the other part of those years of knowledge to the equation. Ace Trucks is independently owned and operated by them and a small staff of lifelong skaters. Quality without compromise is our mission.

 

Ace Pilots:  Dane Brady, Brian Delatore, Brad McClain, Eli Reed, Tom Remillard, Kevin Rodrigues, Oskar Rozenberg, Shin Sanbongi, Ronnie Sandoval, Raven Tershy, Trey Wood, Raul Navarro, Marilyn Didal, Evan Mock, Chris Pastras, Marc Tison, Tom Inouye, Sam Cunningham, Genki Sunagawa, Harry Lintell, Terrell Newell, Ron Chatman, Leon Chapdelaine, Eli Williams, Jason Salias, Adam Hopkins, Donny Barley, Jamie Platt, Pat Hoblin, Kikuchi Taisei, Shogo Zama, Riley Boland, Jost Arens, Sam Lind, Neil Blender, Lee Ralph, Julien Stranger, Jacopo Carozzi, Mike Arnold, Anakin Senn, Vinnie Banh, Jason Adams, Matt Rodriguez… 

HOEP Brands Ambassadors: Axel Lindkvist, Eddie Lindkvist, Eric Svedberg, Gabbe Viking, Hugo Bosserup, Jacob Sundell, Johnny Sandberg, Kalle Berglind, Magnus Gyllenberg, Martin Karlsson, Mika Edin, Mohammed Jomni, Nicke Svensson, Olli-Matti Juntanen, Oskar Wennberg, Peter Stege, Ricky Sandström, Sakari Keskinen, Sebbe Ström, Stefan Toth, Thomas Kring, Tormod Tønnesen, Vigge Woll, Ville Wester… 

 

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BLACK LABEL SKATEBOARDS

Black Label Skateboards is a manufacturer of skateboards, wheels, and similar products. The company was started in 1988 by 80’s pro, artist, current owner, and life long skateboarder John Lucero. In the past 20 some odd years, Black label has represented some of the best skateboarders the likes of John Cardiel, Gino Iannucci, Jason Adams, Matt Hensley, Salman Agah, Wade Speyer, Ragdoll, Duane Peters, Jeff Grosso, Mike Vallely, the list goes on and on. As a brand, Black label hasn’t lost sight of what is real and what it wants to be in skateboarding. “Never be bought, never be sold”

Trends come and go.
Coolness grows and falls, but the ride remains the same.
Just you, your board, and a few good friends striking while the iron’s hot.
Get some while the getting’s good. Right here, right now…
Black Label Skateboards.

 

 

 

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BRIXTON

Founded in 2004, Brixton is the collaboration of three friends who wanted to convey their lifestyle through unique products.

The clean, classic design of the Brixton collection has a modern yet timeless feel, and each piece is constructed with the commitment to bringing our customers quality products they’ll want to hold onto forever.

Brixton Union: Christian Low, Brad Cromer, Chippa Wilson, Kenny Anderson, Brian Delatorre, Lee Wilson, Yaje Popson, Donta Hill, Troy Elmore, Justin Henry, Chase Stopnik, Skip McCullough, Dolan Stearns, Christian Maalouf, Darius King, Anthony Schultz, Tanner Rozunko, Dom Henry, Frecks, Kevin Coakley, Zander Mitchell, Jimmy Roache, Jake Reuter, Robbie Rickard, Scrmn… 

Swedish Brixton Union: Simon Karlsson, Martin Sandberg, Kaliffa

 

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BRONSON SPEED CO.

Next Generation Bearings, Designed for Today’s Skateboarding. The fastest, strongest, longest lasting, longest spin skateboard bearings ever made. 

 

Team:  Aj Zavala, Alex Majerus, Alex Perelson, Alexis Ramirez, Axel Cruysberghs, Ben Raemers, Ben Raybourn, Blake Carpenter, Brighton Zeuner, Cedric Pabich, Chris Gregson, Chris Russell, Cj Collins, Clint Walker, Cody Chapman, Cole Wilson, Corey Glock, Cyril Jackson, Dakota Servold, Daniel Lutheran, David Gravette, Dylan Witkin, Erick Winkowski, Frankie Heck, Ishod Wair, Joack Olson, Jamie Foy, Jaws, Jeremy Leabres, Jimmy Wilkins, Jon Sciano, Josh Borden, Kader Sylla, Kevin Baekkel, Lacey Baker, Leo Romero, Luan Oliveira, Mason Silva, Milton Martinez, Nicole Hause, Nora Vasconcellos, Pedro Delfino, Pedro Barros, Roman Pabich, Ryan Reyes, Ryan Townley, Sam Beckett, Samarria Brevard, Simon Bannerot, Tanner Van Vark, Taylor Kirby, Tom Asta, Tyson Peterson, Willis Kimbel, Zach Allen… 


HOEP Brands Ambassadors: Aaron Buzas, Erik Svedberg, Gabbe Viking

 

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BULLET

Price point safety gear, griptape and more… 

 

 

 

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CORTINA BEARING CO.

Bearings might be small but they’re not an afterthought. Get bearings that look and ride exactly the way you want. Cortina Bearing Company is a new brand that’s taken off thanks to team riders Elijah Berle, Kyle Walker, Na-Kel Smith, Casper Brooke, Kyron Davis and Mike Arnold, who test all the Cortina brand products. They’re built with premium materials and engineered to withstand daily heavy use. They’re also pre-lubricated for a smooth, fast ride. The bearings have matching shields and bolts and some come with a shield popper so you can customize them to fit your style and preference.

Get a smooth, sturdy and stylish ride with the bearings that the pros are using.

 

Team:  Na-Kel, Berle, Kwalks, KB, TFunk, Dashawn, Casper, Chaz, Marnold, Kyron, Magnus, Will Marshall, Lui, Lil Dre, Manchild, Drysen… 

HOEP Brands Ambassadors: Oskar Wennberg, David Jakinda

 

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CRUPIÊ WHEELS

Brazilian wheel company by Rodrigo Pedersen…

 

Team:  Carlos Ribeiro, Tiago Lemos, Joey Brezinski, Javier Sarimento, Rodrigo Pedersen, Danny Cerezini, Carlos Aqui, Shmatty Chaffin

 

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DEATHLENS

Researched, tested, and crafted to reproduce the legendary action sports VX1000 video fisheye visuals, the Death Lens Fisheye has been praised around the world as widest and greatest smartphone fisheye lens available.

 

Team:  Andrew Reynolds, Beagle, Boo Johnson, Bryan Herman, Chris Joslin, Cyril Jackson, Dane Vaugn, Daniel Lutheran, Dee Ostander, Don Nguyen, Kevin Romar, Lizard King, Neen Williams, Pat Rumney, Theotis Beasley

 

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DIAMOND SUPPLY CO.

Diamond Supply Co. was founded in 1998 when Nicolas Tershay (Aka Nick Diamond) created a skateboard hardware line from his one-bedroom apartment in San Fransisco. In 2000, Nick moved to Los Angeles and began building Diamond Supply Co. in Mike Carroll and Rick Howard’s legendary Girl Skateboards distribution house – Soon growing Diamond Supply Co. to a full range of skateboard hard and soft goods including bolts, bearings, t-shirts, fleece, accessories and more. Having a strong aesthetic and commitment for creating high quality goods, Diamond Supply Co. was quickly embraced by skate and street fashion communities alike. 

In 2005, Nike SB asked Nick Diamond to design his own signature Diamond Nike SB Dunk which quickly became one of the most sought-after sneakers and hailed as one of the greatest Nike SB’s of all-time by esteemed publications and sneaker collectios alike. 

In 2006, Diamond Supply Co. opened it’s first retail flagship store in the historic Fairfax neighbourhood in Los Angeles and remained a cultural staple since. Home to Exclusive special releases, the shop is no stranger to lines that wtap around the block or the unannounced pro-skater, artist or athlete stopping by to pick up the latest releases. In the past years Diamond Supply Co. has also opened flagsip stores in San Fransisco and New York. 

Under Nick Tershay’s signature design and aesthetic, Diamond Supply Co. maintains a strong focus on delivering skateboarding goods with hight integrity and matching quality, keeping true to its roots and remaining unchanged for 20 years. 

 

The Diamond Hardware Team aka The Hardware Heavyweights: Boo Johnson, Brandon Biebel, Diego Najera, Eric Koston, Guy Mariano, Keith Hufnagel, Luan Oliveira, Lucas Puig, Mike Carroll, Nyjah Huston, Paul Rodriguez, Rodrigo TX, Sean Malto, Shane O’Neill, Stevie Williams, Torey Pudwill, Adelmo Jr., Adrian Del Campo, Andrew Brophy, Bastien Salabanzi, Bob Burnquist, Brad Staba, Brett Sube, Brian Anderson, Cairo Foster, Carlos Ribeiro, Chaz Ortiz, Chico Brenes, Chima Ferguson, Chris Cole, Chris Roberts, Christian Hosoi, Curtiss Rowe, Daewon Song, Dan Plunkett, Daniel Castillo, Daniel Espinoza, Daniel Lebron, Daniel Vargas, Danny Hamaguchi, Deshawn Jordan, Dave Bachinsky, David Loy, David Reyes, Devine Calloway, Dominick Walker, Felipe Gustavo, Flo Mirtain, Gino Iannucci, Griffen Gass, Ivan Monteiro, Jack Curtin, Javier Nunez, Javier Sarimento, JB Gillet, Jeron Wilson, Jesus Fernandez, Jimmy Gorecki, Joey Brezinski, Joey Pepper, John Cardiel, Jonathan Hernandez, Jordan Maxham, Jorge Ramirez, JP Souza, Julian Stranger, Justin Eldridge, Justin Strubing, Kareem Campbell, Karl Watson, Kelly Hart, Kenny Anderson, Kevin Romar, Kevin Taylor, Kordon Steen, Kristian Krasimoriv, Lamelle Gray, Lee Smith, Leticia Bufoni, Manny Santiago, Marc Johnson, Marek Zaprazny, Mark Appleyard, Marquise Henry, Marcos Montoya, Matt Berger, Matt Field, Matt Gottwig, Matt Rodriguez, MikeMo Capaldi, Mike York, Nick Tucker, Nora Vasconcellos, Paul Hart, Paul Shier, PLG, Pj Ladd, Raven Tershy, Richard Mulder, Rick Howard, Rob Welsh, Robbie Russo, Robert Neal, Rodrigo Peterson, Ronnie Sandoval, Romas Lisivka, Ryan Alvero, Ryan Sheckler, Scott Johnston, Sebo Walker, Sewa Kroetkov, Shay Sandiford, Shmatty Chaffin, Stefan Janoski, Taylor McClung, Theotis Beasley, TJ Rogers, Tom Penny, Tom Remmilard, Tommy Fynn, Trent McClung, Trevor McClung, Cinvent Alvarez, Watson Mass, Wade DesArmo, Walker Ryan, Willy Lara, Yonnie Cruz, Yosef Ratliff, Yuto Horigome, Yuto Kojima, Zion Wright… Keenan Keep on Shining! 💎

HOEP Brands Ambassadors: Oskar Wennberg, Daniel Spängs, Alexander Carelle, Günes Özdogan, Jonas Sohn, David Jakinda

 

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DOOM SAYERS CLUB

Started in 2012 by Omar Salazar, the story of Doom Sayers is best told in this interview at Thrasher Magazine

Team:  
HOEP Brands Ambassadors: Hampus Jansson

 

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EMERICA

Designed by skateboarders for skateboarding, Emerica shoes and clothing are created to withstand serious skateboarding abuse. Emerica is 100% pure skateboarding.

 

Team:  Andrew Reynolds, Colin Provost, Erick Winkowski, Justin Figueroa, Jeremy Laebres, Kevin Long, Leo Romero, Jon Dickson, Rob Maatman, Kevin Baekkel, Zach Allen, Victor Aceves

Swedish Emerica team: Simon Karlsson, Hampus Jansson, Oscar Anderberg 

 

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ÉS FOOTWEAR

éS is one of the few skateboarder owned and operated footwear companies in the world and has been since 1995. Our passion for inspirational Skateboarding, Design, and Style permeates throughout the global skate community.

 

Team:  Wade DesArmo, Tom Asta, Kelly Hart 

Swedish éS team: Tormod Tønnesen, Oskar Wennberg

 

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ETNIES

Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, mountain bike, and BMX riders, and continues its dedication by giving back to each of these communities.

Team:  
SKATE: Aidan Campbell, Barney Page, Chris Joslin, Koichiro Uehara, Matt Berger, Nick Garcia, Ryan Sheckler, Silvester Eduardo, Trevor McClung, Ryan Lay, Samarria Brevard…
BIKE: Brandon Semenuk, Ben Lewis, Chase Hawk, Nathan Williams, Tom Dugan, Devon Smille
SNOW: Jeremy Jones, JP Walker, Chris Greiner, Chris Bradshaw, Scott Stevens, Desiree Melancon
SURF: Conner Coffin, Parker Coffin

Swedish etnies team: Micael Ericson (skate), Jocke Olsson (bike), Alexander Carelle (skate)

 

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EVISEN SKATEBOARDS

Japanese skateboard brand born in 2011

 

Team:  Maru, Shine Ueno, Akira Imamura, Katsumi Minami, Seimi Miyahara, Koichiro Uehara, Laurence Keefe, Sho West

 

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FOOTPRINT INSOLES

Insoles that actually work. Paterened Gamechangers custom form to each foot. Nanotechnology impact protection.

 

Team:  Shmatty Chaffin, Jaws, Brandon Biebel, Joey Brezinski, Kelvin Hoefler, Jock Curtin, Dane Burman, Felipe Gustavo, Terry Kennedy, Kevin Romar, Daniel Espinoza

 

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FROG SKATEBOARDS

More information soon… 

 

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HOTSHOT HANDLE

The most versatile and mountable smart phone handle for action sports and adventure shooting.

 

Team:  Garrett Hill, Manny Santiago, Mike Mo Capaldi, Richie Jackson, Sky Braun, Walker Ryan, Jonathan McDonald…

 

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JUST HAVE FUN

JHF was a skate crew I started in 1998 in Tehachapi, CA with my friends for our little skate scene. I wanted it to be something positive because I felt like we were at that stage of skateboarding where breaking boards out of anger was a regular occurrence. I remember getting mad once not being able to land a trick and focused a somewhat new board in front of a younger kid whose board was in shambles. He would have loved that board, but I broke it for no good reason while doing something that’s supposed to be FUN.  From then on I would scratch JHF into my grip on every board as a reminder to JUST HAVE FUN and not to stress. This Motto became something I began to try to live my life by. We get one life to live and you need to enjoy it as much as possible. 

 

It became a cool little movement for our skate community. One of the little guys that would come skate with us was a 7-8 year old Boo Johnson. Boo was always down for JHF and kept pushing the movement long after I moved from Tehachapi. We both found our own way into the skate industry and have kept in touch.

 

One day Boo came into Grizzly and said “I want to start a hat company” but we didn’t build much on that idea. He then proceeded to make a few hat samples with our JHF crew logo and received an amazing response from friends and skaters wherever he went. We finally came up with a little game plan to get the business built by licensing the brand through Grizzly Griptape.

 

Our childhood dream is becoming a reality, JUST HAVE FUN.

 

– Lumbo

 

 

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KRUX TRUCKS

Founded in 1989. Krux is all about fun! So leave your attitude at the door cause these ain’t your daddy’s trucks!

 

Team:  Aaron Goure, Alex Massotti, Cairo Foster, Caswell Berry, Chaz Ortiz, David Loy, Enzo Cautela, Garrett Ginner, Jess Dechesare, Jimmy Carlin, Jonny Giger, June Saito, Kechaud Johnson, Kevin Braun, Logan Frank, Louie Barletta, Mango, Manny Santiago, Matt Tomasello, Nestor Judkins, Nick Merlino, Nora Vasconcellos, Ron Whaley, Ryan Lay, Ryan Reyes, Tommy Sandoval, Tyler Franz

 

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MAGENTA SKATEBOARDS

Founded in 2009

More info soon…

 

Team:  Vivien Feil, Soy Panday, Leo Valls, Jimmy Lannon, Zach Lyons, Ben Gore, Glen Fox
HOEP Brands Ambassadors: Günes Özdogan

 

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MEET HERE FOR BEERS

More info soon…

 

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MEOW SKATEBOARDS

Founded in 2012, Meow Skateboards is focused on having fun and creating high-quality products that will help support an all female team.

Team:  Lacey Baker, Mariah Duran, Vanessa Torres, Adrianne Sloboh, Annie Guglia, Christina Means, Keep Oldenbeuving, Kristin Ebeling, Live Lovelace, Lore Bruggeman, Marissa Martinez, Nanaka Fujisawa, Nee Washington, Shari White, Yuri Lee, Amy Caron

 

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MOB GRIP

The Number One choice of Professional Skateboarders. Their “No bubbles, no troubles!” slogan was used when they first launched on the market as the first bubble free griptape on the market with it’s perforated holes to make it easier to apply the griptape. Exclusive silicon cardibe grit-binding process for grpi that will not wear out. High strength, tear resistant, waterproof backing that trims cleanly every time. Super sticky adhesive that will not peel up in extreme hear or cold.

 

Team:  

HOEP Brands Ambassadors: Günes Özdogan, David Jakinda, Simon Karlsson, Martin Sandberg

 

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NOTHING SPECIAL

Founded by Diego Najera and makers of premium bearings… More info soon…

 

Team:  Adrian Del Campo, Diego Najera, Kevin White, Darius Jackson, Yosef Ratlett, Robert Neal, Dominick Walker

 

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PRIMITIVE SKATEBOARDING

Primitive Skateboarding was established in early 2014 by Paul Rodriguez and Heath Brinkley.

 

Team:  Paul Rodriguez, Tiago Lemos, Carlos Ribeiro, Wade DesArmo, Diego Najera, Trent McClung, Nick Tucker, Brian Peacock, Devine Calloway, Bastien Salabanzi, Franky Villani, Robert Neal, Tre Williams, Marek Zaprazny, Roman Lisivka… 

HOEP Brands Ambassadors: David Jakinda, Tormod Tønnesen, Alexander Carelle, Oskar Wennberg, Niilo Nikkanen, Kasperi Kropsu, Mohammed Jomni

 

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RICTA WHEELS

The Number One choice of Professional Skateboarders. Their “No bubbles, no troubles!” slogan was used when they first launched on the market as the first bubble free griptape on the market with it’s perforated holes to make it easier to apply the griptape. Exclusive silicon cardibe grit-binding process for grpi that will not wear out. High strength, tear resistant, waterproof backing that trims cleanly every time. Super sticky adhesive that will not peel up in extreme hear or cold.

 

Team:  Blake Johnson, Brandon Westgate, Chaz Ortiz, Clive Dixon, Cody McEntire, David Loy, Dylan Williams, Garrett Ginner, Jereme Knibbs, Manny Santiago, Mark Frolich, Maurio McCoy, Micky Papa, Nyjah Huston, Samarria Brevard, Seja Kroetkov, Tom Asta, Yoshi Tanenbaum

 

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SKATE MENTAL

We’re a super huge company and we make so much god damn money it’s ridiculous. And with only a handful of employees our margins are through the roof. We do not give our employees health insurance and our riders are forced to share boards to keep the promo costs down.

 

Team:  Wieger Van Wageningen, Tom Krangelov, Jack Curtin, Karsten Kleppan, Dan Plunkett, John Motta, Giorgi Balkhamishvili, Brad Staba, Fernando Bramsmark, Adrian Del Campo

 

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SML. WHEELS

Small Wheels, also known as SML. Wheels was created by lifelong skateboarders who were friends long before business partners. Small is entirely owned and operated by everyday skateboarders including frontman James Craig and Austyn Gillette. Small is about keeping it fun, simple and top notch. Small isn’t concerned with dominating the world, we just want to make quality wheels that skateboarders can ride with pride.

 

Team: Austyn Gillette, Mark Such, Youness Amrani, Aaron Herrington, Tom Knox, Chris Jones, Josh Pall, Morgan Smith, Devine Calloway, Aton Myhrvold, Max Geronzi, Sammy Montano, James Craig, Dean Palmer, Mike Arnold, Danny Garcia, Raymond Molinar, Justin Drysen, David Jakinda
 

 

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THE HUNDREDS

The Hundreds is a 2-part project that houses a Classic Californian Streetwear brand and media platform dedicated to Global Street Culture.
Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, the Los Angeles-based company incorporates their trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds clothing encompasses T-shirts, denim, wovens, fleece, headwear, and outerwear. Much of the brand narrative is told through collaborations, with partners like Disney, adidas, and Garfield. Currently, The Hundreds is stocked worldwide, with a flagship location in L.A.’s Fairfax District (est. 2007).

 

 

 

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TIRED SKATEBOARDS

This is for the guys breathing heavily after one ollie. For the people that are sore for three days after skating for one hour, for the guys that are the same age as the security guard kicking you out of the spot. And to all skateboarding entusiasts who will never have a carrer in skateboarding but love it like nothing else…

Welcome to the team!  

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WAYWARD WHEELS

Wayward Wheels was established in 2014 by Pro Skaters Andrew Brophy and Benny Fairfax. Premium USA made urethane and apparel.

 

Team:  Lucas Puig, Benny Fairfax, Miles Silvas, Rodrigo TX, Diego Najera, Andrew Brophy, Tyler Bledsoe, Mike Carroll, Rick Howard, Tom Snape, Casper Brooker, Sammy Winter, Magnus Bordewick

HOEP Brands Ambassadors: Günes Özdogan, Oskar Wennberg, Alexander Carelle

 

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WKND SKATEBOARDS

Info coming soon… 

Team:  

HOEP Brands Ambassadors: Daniel Wårdh

 

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ZERO SKATEBOARDS

More information coming soon…  

Team:  Jamie Thomas, Tommy Sandoval, Dane Burman, James Brockman, Tony Cervantes, Windsor James, Adrian Lopez, Chris Wimer

HOEP Brands Ambassadors: Oscar Anderberg